Marketing teams, especially their managers, have a lot on their plate at all times. The marketing project prioritization matrix will help you find the true priority for everyone in your team - at any given time.īack to the Top You’ll Remove Decision Fatigue From Your Work

One leader told me of this experience in a company that talked of 'Pri-1, Pri-2, Pri-3, Pri-4, and Pri-5.' This gave the impression of many things being the priority but actually meant nothing was.“ – Greg McKeown, Essentialism People and companies routinely try to do just that. Somehow we would now be able to have multiple 'first' things. “Illogically, we reasoned that by changing the word we could bend reality. In fact, the word 'priority' didn’t always mean what it does today. In his book, Essentialism, Greg McKeown explains that although the word came into the English language in the 1400s, it wasn’t until the 1900s that we pluralized the term and started talking about priorities. Instead of focusing on as much as possible at once and hoping that something sticks, you’ll find the few powerful areas that will both serve your audience and help you hit your marketing and business goals. With the help of the matrix, these 10x projects will provide you with long-term and repeatable growth and help you reach your marketing goals ten times faster. These projects are also known as 10x projects at CoSchedule.

The goal of the marketing project prioritization matrix is to identify projects that lie in the upper-right part of the matrix. Plotted out on a simple X/Y chart, it looks like this: This is where a project prioritization matrix comes in.Ī project prioritization matrix is a decision-making tool that can be used in any type of project management.īack to the Top Introducing the Marketing Project Prioritization Matrix The marketing project prioritization matrix helps you focus on projects that will bring the most value to the largest amount of your target audience. Competitor’s content (or gaps in their content)Ĭhances are, you have a new idea in your head, inbox, or whiteboard more often than you can handle.Trending or up-and-coming topics and audience challenges.Notes from customer support and sales teams.Your regular content marketing brainstorming process.You don’t just have many marketing ideas to work with, but they also come from many sources. Project prioritization is the process that helps you take on the work that will influence your marketing goals most effectively. That’s why you need a way to decide what’s the most important strategy, channel, and piece of content to focus on at any point in time. If everything seems important, nothing is. Step 5: Review and Tweak Projects That Didn’t Score Well.Step 4: Add Projects With Highest Scores to Your Marketing Calendar.Step 1: Define the Criteria For Value and Target Audience.5 Steps to Building and Using Your Marketing Project Prioritization Matrix.You’ll Develop and Stick to a Marketing Roadmap.You'll Remove Decision Fatigue From Your Work.Real-Life Benefits of a Marketing Project Prioritization Matrix.Introducing the Marketing Project Prioritization Matrix.What Is a Project Prioritization Matrix?.

Benefits of priority matrix